Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
Kotler, P. and Lee, N. (2004). Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world’s foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today’s good corporate citizen.
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
A lot of this goes back to an 1889 essay written by Andrew Carnegie entitled, “The Gospel of Wealth.” It was about the obligation of philanthropy as you acquired wealth. This was as he was building public libraries in almost every city in America.
But here’s an interesting question, is it possible that for many corporations what they do for the world throught their products and services actually does more good than what they do for social causes. Do we do more good for the world by connecting everyone to the internet or stocking a food shelf?